The ultimate luxury is being yourself.

Smoove was a brand that I worked on with my University of Oregon classmate Marcus Alipate. We believe that the luxury market is saturated with big name brands that have little connection to huge portions of the markets that they serve. We believe that if we take the time to connect with individual communities and offer products that are representative of them we can differentiate ourselves from our competitors. Rather than offering the same products across the country we would create hyper-localized popups that collaborate with every city that they are in. Our first city specific line will be based on the Rose City of Portland, OR. The rose is a symbol of the city and we aim to tell our unique story of what it means to us.